Waterford City Gains €2.1 Million in Positive Media Coverage through Winterval
Hosting the Winterval Festival 2014 generated just over €2.1m worth of positive publicity for Waterford City.
A detailed analysis found that the festival, which took place from November 21 to December 23 2014, generated €2,127,484.35 worth of positive publicity across press, radio and TV stations plus online media platforms including to name but a few RTE, TV3, RTE Radio, 2 FM, Today FM, Newstalk and Lyric, The Irish Independent, The Irish Times, The Irish Examiner, Sunday Times, Sunday Business Post, Irish Daily Mail, multiple magazine titles along with tremendous media support from Beat 102 103, WLRFM, The Munster Express, The Waterford News & Star, The Waterford Today, Waterford Mail, My Waterford, The Dungarvan Leader and The Dungarvan Observer.
Barry Monaghan, Chairperson of Winterval, said the data reflected what had been achieved through an ambitious and active public relations campaign. “The wide spread of favourable media coverage achieved is a hugely important part of the brand building of Winterval and has definitely helped raise awareness of Winterval as the premier Christmas festival in Ireland. For the Christmas period just gone by, the sustained publicity was also vital to attracting the unprecedented crowds we welcomed to Waterford during the festival. We are also hopeful that the level and quality of publicity will result in additional visitors and even return visits to Waterford City outside of the Winterval Festival period particularly due to how beautifully Waterford City was portrayed across TV.”
Barry paid tribute to the PR team Ann Power Powerhouse PR and Breffni Burke whom have managed the PR campaign for the Winterval festival each year since it inception in 2012.
A full independent research report and analysis of the economic impact of the festival to the city is also currently being complied.
ENDS – February 2nd, 2015.